Why SEO Is Often Overpromised and What Real Progress Actually Looks Like
SEO has a reputation problem, not because it doesn’t work, but because it’s often explained poorly. Many e-commerce and B2B businesses are sold SEO as something predictable: rankings in a few months, traffic spikes, and quick ROI. When those results don’t materialise on schedule, trust breaks down. Businesses feel disappointed, and SEO gets labelled as […]
