All achieved with zero paid ads
When Kobray, a UAE-based industrial procurement marketplace, approached us, their website was still under development.
They weren’t ranking.
They weren’t live.
They weren’t scaling yet.
And that was exactly the right time to bring us in.
Instead of waiting for the website to go fully live and then fixing problems later, Kobray chose to involve us during the testing stage while the structure, content, and positioning were still being shaped.
That’s where we stepped in with a 2-week comprehensive SEO Growth Audit, reviewing the website before completion to ensure it was being built on the right foundation from day one.
The risk? Launching a marketplace without proper keyword mapping, search structure, or content planning can result in expensive rebuilds later.
Their goal was clear:
Build it right the first time.
We conducted a strategic SEO audit and reviewed wireframes, planned site structure, and early-stage content.
We did not implement changes. We provided structured, actionable recommendations so their internal team and developers could execute correctly before launch.
Key focus areas included:
Keyword clusters, category hierarchy, and scalable URL structures for a marketplace model.
Structuring distinct pathways and CTAs to support.
Recommending meta structures, headings, and content depth before pages were finalized.
Mapping high-intent keywords and building a roadmap for long-term topical authority.
Ensuring the platform structure and content format supported discoverability across Google and AI search tools.
We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:
UI improvements, keyword integration, internal linking, and image SEO
Keyword-rich product copy, blogs, and content marketing for discoverability
Audits, site speed optimization, and analytics setup
Regular reporting, insights, and optimization to build long-term growth
In just 8 months, our partnership delivered:
"It was a great experience working with Light Digital! They audited my website and shared a complete and comprehensive report on how to improve the SEO of my business. They were professional, courteous and responsive. I intend to work with them in the future again andI highly recommend working with Varuna and her team, you will not regret giving them a shot.”
Hisham Taha
Founder & CEO, Kobray
The smartest time to do an SEO audit is not after your website goes live. It’s during development.
By stepping in at the Testing stage, we helped Kobray.com build the right search foundation before launch. This saved them time, cost, and future rework.
Building a new website or platform? Involve SEO before you go live. Let’s structure it right from day one.
Chat with us