Walmart Tried ChatGPT Checkout, It Converted 3x Worse Than Their Own Website

AI shopping was supposed to make buying easier than ever. Walmart gave it a real test, and the results were surprising.  What Was the Walmart ChatGPT Experiment?  OpenAI built a feature called Instant Checkout inside ChatGPT.  The idea was simple:  You are chatting with ChatGPT  You see a product you like  You buy it right there inside the […]

How We Helped an Eco-Brand to Show Up in AI Answers

For the past four years, we’ve been working closely with an eco-friendly bag brand—building their website, shaping their SEO, and strengthening their digital identity. But earlier this year, we saw a shift that every business is starting to feel: traffic growth was slowing, competition was rising, and traditional SEO alone wasn’t enough anymore. Rather than […]

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