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SEO & AI VISIBILITY AUDIT

Growth Audit: Clarity, Not Just Data.

We help you find out why you’re not ranking on Google, why AI assistants never mention your brand, and why your traffic isn’t converting.
Book a Discovery call
WHY THIS EXISTS

Most brands don't have an SEO problem. They have an unanswered question.

Most businesses are already doing SEO work. Content gets published, technical fixes get made, rankings shift a little, but nobody can point to the thing that would actually move the number.
That’s not a skills problem. It’s a diagnosis problem.
Here’s where most SEO effort quietly goes:
  • Content built for keywords nobody buys from
  • Technical fixes that were never the real blocker
  • Rankings your competitors were always going to win
  • Rankings your competitors were always going to win
  • Reporting on traffic that was never going to convert
An audit isn’t a list of problems. It’s a decision about which one to solve first.
WHAT WE COVER

Four layers. One diagnosis.

Technical issues suppress your content. Weak content weakens your AI visibility.
The competitor picture tells you which to fix first.

Technical SEO

Crawlability, site speed, architecture and internal linking, checked page by page and ranked by what it’s actually costing you, not a tool’s severity score.

Content & Keywords

What’s ranking, what’s decayed, and what buyers actually search for on Google and inside AI tools, mapped against what your site currently answers.

AI Search Visibility (GEO)

Whether ChatGPT, Perplexity and Gemini can find, understand and cite your brand, or whether they’re recommending a competitor instead.

Competitors & Roadmap

Who’s beating you, on which searches, what they’re doing differently, and the phased plan that closes the gap between you and them.
THE PROBLEM.

Wondering why your search traffic isn't turning into sales?

You’re getting traffic, or you used to. Either way, it’s not turning into sales, and nobody’s given you a straight answer why. It’s rarely just one thing. Most sites we look at have two or three of these running at once.
Here’s what we usually find:
  • AI assistants never mention your brand, even when your rankings look fine
  • Technical issues are quietly capping every page you publish
  • Your content ranks, but not for what buyers actually ask
  • Competitors are winning searches you should own, and nobody's tracking it
  • You're paying for SEO, but can't say what it's actually changed
THE SOLUTION

Diagnosis before prescription.

We find the problem. Then you decide what to do about it.

Most agencies open with a proposal. We open with an audit, because you can’t price a solution to a problem nobody’s defined yet.
The Growth Audit looks at your visibility across both places your buyers search now: Google, and the AI assistants that increasingly answer before Google gets a chance. We check your technical foundation, your content and your competitive position, then rank every finding by how much it’s costing you and how hard it is to fix.

You get a document your team can act on, a call where we walk through the reasoning, and no obligation to work with us after. If your in-house team can run with it, that’s a good outcome.
THE WORK

What we actually run.

Six areas. The first four find the problem, the last two tell you what to do about it.

01

Technical SEO

The foundation everything else depends on. If a page can’t be crawled, isn’t indexed, or loads too slowly, no amount of good content fixes it, so this is where we start.
  • Crawlability, indexation and site speed
  • Core Web Vitals by page template
  • Redirects, canonicals, duplicate content

02

Keywords & Content Gaps

What buyers actually search, versus what your site currently answers. Most sites rank for terms that don’t convert and miss the ones that do, so we map the gap and tell you which pages to fix first.
  • High-intent keyword research by buying stage
  • What's ranked, what's decayed, what's missing
  • Cannibalisation between competing pages

03

AI Search Visibility (GEO)

Whether AI assistants can even find you, and who they recommend instead. We test the actual questions your buyers ask ChatGPT and Perplexity, not just your brand name, and check whether your site is even readable to the systems generating those answers.
  • Live queries tested across ChatGPT, Perplexity, Gemini and AI Overviews
  • Whether AI crawlers can even access your site
  • Which competitors get cited instead of you

04

Competitor Benchmarking

What the brands beating you are doing that you’re not. We look at the three or four competitors actually taking your searches, on Google and in AI answers, and work out what’s structurally different about their approach.
  • Who's winning your priority keywords
  • What their content does that yours doesn't
  • Backlink and authority gaps

05

Prioritisation

Turning a long list of findings into an order worth following. Every issue gets scored by what it’s actually costing you, not by how alarming it looks in a tool export, so you know what to fix first and what can wait.
  • Every finding scored by revenue impact, not severity
  • Quick wins separated from bigger fixes
  • What your team can do versus what needs a developer

06

The Roadmap

What to fix, in what order, and why. This ties everything above into one document: specific pages, specific fixes, and the reasoning behind the sequence, so your team can pick it up and run without guessing.
  • Phased plan across technical, content and AI visibility
  • Specific fixes, named pages, no vague recommendations
  • Handed to your team, a developer, or us
THE PROCESS

From access to in action plan

1

Access & Kickoff

You share access to your site, Search Console and Analytics. We agree on your markets and your real competitors.

2

Audit

We run the six checks above. Manual review on top of tool data, which is where most audits stop.

3

Prioritisation

Every finding scored and sequenced. A broken tag and a missing page aren't the same size problem.

4

Strategy Session

A 60-minute call walking through the findings. Recorded, so anyone who missed it can catch up.

SEO results from brands like yours.

These are outcomes from our organic growth work, built on the same technical SEO, content, and optimization approach this page describes. No paid ads were involved in either result.

Ecommerce, New Market Entry

New to the UAE market with no organic visibility. Through on-page optimization, keyword-rich content, and technical fixes, monthly visits grew from 2,000 to 8,500+ in under 8 months, with zero paid ads.
See case studies

Manufacturing, Eco-friendly Bags

A brand-new site in a competitive category. Technical SEO and content optimization built search authority from zero, growing non-brand clicks by 470% in 12 months without paid campaigns.
See case studies
WHO THIS IS FOR

Built for brands where search drives revenue.

An audit pays for itself when there’s real money moving through search.

eCommerce

Hundreds of product pages, most competing with each other or ranking for nothing. We find what’s broken and what’s worth building.

B2B

A buying committee, everyone searching differently. We check whether your site answers all of them, and whether AI names you when someone asks.

Manufacturing

Buyers researching specs and suppliers for months. We check whether your technical content is even findable.

Fintech

Search engines and AI assistants both filter hardest here. We check your trust signals, and why you’re not being surfaced.

Ready to Know Exactly What's Holding You Back?

Book your Growth Audit and get a prioritized roadmap across technical SEO, content, and AI visibility, so you know exactly what to fix first, and why.
Download your free AI SEO Guide
WHAT COMES NEXT

The solutions your roadmap will point toward.

The audit tells you which of these is worth doing first.

SEO, GEO & Content Strategy

Where most audit roadmaps lead: technical fixes, content built for real questions, AI visibility.
Explore SEO & GEO

Conversion-Optimized Websites

If the traffic’s fine and the site’s the problem, this is where that gets fixed.
Explore Web Design

Paid Media & Advertising

Where organic will take too long, paid closes the gap.
Explore Paid Media

Noon & Amazon Marketplaces

For brands whose buyers search inside the marketplace, not Google.
Explore Marketplace Growth

Client Testimonials

This section showcases testimonials from satisfied clients who have benefited from your services.

Zohair Hemani

Director, Hemani Group of Companies

"Working with Varuna and Light Digital has transformed our UAE website from no sales to steady growth with great organic reach. Their team’s prompt reporting and proactive approach make all the difference ."

Hisham Taha

Founder & CEO, Kobray

"It was a great experience working with Light Digital! They audited my website and shared a complete and comprehensive report on how to improve the SEO of my business. They were professional, courteous and responsive. I intend to work with them in the future again andI highly recommend working with Varuna and her team, you will not regret giving them a shot."

Irfan Damji

Founder and MD, Dynamic Speedy Group

"From the beginning, Light Digital team has been professional, responsive, and incredibly insightful. Their innovative campaigns have significantly increased our online presence, and we’ve seen a noticeable boost in both engagement and sales. Overall, we’re extremely satisfied with the services provided and look forward to continuing our partnership with them. "

Meher Mirchandani

Managing Partner, Palmon Group

"I have had a great experience working with Varuna and her team. They were the most patient and understanding partners I could ask for. They implemented great ideas for both my businesses. "

Sanjit Advani

Director, MyGovindas

"We as Mygovindas have been working with Light Digital for the past year. It has been a great journey so far working directly with Varuna and her team. They have been really creative with their strategies and artworks, always available at all times and ready to support us whenever we needed it. They have gone above and beyond in terms of their deliverables. "

FAQ

You’re in Safe Hands

A full check of your technical SEO, content, AI visibility and competitive position. You get a written report, a phased roadmap, and a 60-minute strategy session.

One-time, fixed scope. No commitment beyond the audit and the call.

Founders and marketing leads at eCommerce, B2B, manufacturing and fintech brands who know something's off but don't have an agreed reason why.

Not as part of the audit. The roadmap's written for your team or a developer to run with. If you want us to run it, that's what our Sales Accelerator team does.

Free audits are usually automated exports meant to start a sales call. Ours is manual, covers AI visibility they skip, and comes with no obligation after.

10 working days from access to your site and analytics. The strategy session is booked within a week after.

Yes, that's a core part of it. We test real queries across ChatGPT, Perplexity, Gemini and AI Overviews, and check whether your content can even be found and cited.
Reach out for a discovery call Change the button label from “Send Message” to Request Your Growth Audit.

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