Walmart Tried ChatGPT Checkout, It Converted 3x Worse Than Their Own Website

AI shopping was supposed to make buying easier than ever. Walmart gave it a real test, and the results were surprising.  What Was the Walmart ChatGPT Experiment?  OpenAI built a feature called Instant Checkout inside ChatGPT.  The idea was simple:  You are chatting with ChatGPT  You see a product you like  You buy it right there inside the […]

The New Era of Search

Search is evolving faster than ever. Earlier, if you Googled something like “best cake shops near me,” you were shown a list of websites to choose from. Today, AI tools; such as Google’s AI Overviews, Perplexity, and ChatGPT, give you a direct answer. Sometimes, it’s just one or two recommendations. That shift changes everything. If […]

© 2025 Light Digital. All Rights Reserved

Chat with us