Clear, structured, and aligned with search intent.
Answering real user questions to appear in AI-driven results.
| Aspect | Google-focused SEO | AI-ready SEO |
|---|---|---|
| Focus | Keywords in product titles, meta, and content | Structured product data, context, and entity clarity |
| Content Style | Informative, keyword-rich | Conversational, Q&A-ready, and recommendation-friendly |
| Discovery | Appears in SERPs | Surfaces in AI responses, voice, and chat searches |
| Structure | Titles, meta, headers | Schema, structured markup, FAQs |
| User Impact | Clicks from search listings | Recommendations in AI-generated answers |
| E-commerce Impact | Higher page rankings | Higher AI visibility, add to cart and sales |
Director, Hemani Group of Companies
"Working with Varuna and Light Digital has transformed our UAE website from no sales to steady growth with great organic reach. Their team’s prompt reporting and proactive approach make all the difference ."
Founder & CEO, Kobray
"It was a great experience working with Light Digital! They audited my website and shared a complete and comprehensive report on how to improve the SEO of my business. They were professional, courteous and responsive. I intend to work with them in the future again andI highly recommend working with Varuna and her team, you will not regret giving them a shot."
Founder and MD, Dynamic Speedy Group
"From the beginning, Light Digital team has been professional, responsive, and incredibly insightful. Their innovative campaigns have significantly increased our online presence, and we’ve seen a noticeable boost in both engagement and sales. Overall, we’re extremely satisfied with the services provided and look forward to continuing our partnership with them. "
Managing Partner, Palmon Group
"I have had a great experience working with Varuna and her team. They were the most patient and understanding partners I could ask for. They implemented great ideas for both my businesses. "
Director, MyGovindas
"We as Mygovindas have been working with Light Digital for the past year. It has been a great journey so far working directly with Varuna and her team. They have been really creative with their strategies and artworks, always available at all times and ready to support us whenever we needed it. They have gone above and beyond in terms of their deliverables. "
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