| Aspect | On-Page SEO for Google | On-Page SEO for AI Platforms (e.g., ChatGPT, Gemini) |
|---|---|---|
| Focus | Ranking pages based on keywords & relevance | Understanding content context to answer specific questions |
| Content Importance | Keywords in titles, headers, and text | Clear, conversational answers with natural language |
| User Intent | Matches search queries to page content | Responds to voice, chat, and natural prompts |
| Structure | Clear headings, meta tags, and links | Content needs to be entity-rich, semantic, Q&A-friendly |
| Updates | Frequent algorithm changes require ongoing tweaks | AI learns from large data but prefers up-to-date, factual content |
| E-Commerce Impact | Helps products rank higher in search results | Helps AI recommend your products in voice or chat searches |
Director, Hemani Group of Companies
"Working with Varuna and Light Digital has transformed our UAE website from no sales to steady growth with great organic reach. Their team’s prompt reporting and proactive approach make all the difference ."
Founder & CEO, Kobray
"It was a great experience working with Light Digital! They audited my website and shared a complete and comprehensive report on how to improve the SEO of my business. They were professional, courteous and responsive. I intend to work with them in the future again andI highly recommend working with Varuna and her team, you will not regret giving them a shot."
Founder and MD, Dynamic Speedy Group
"From the beginning, Light Digital team has been professional, responsive, and incredibly insightful. Their innovative campaigns have significantly increased our online presence, and we’ve seen a noticeable boost in both engagement and sales. Overall, we’re extremely satisfied with the services provided and look forward to continuing our partnership with them. "
Managing Partner, Palmon Group
"I have had a great experience working with Varuna and her team. They were the most patient and understanding partners I could ask for. They implemented great ideas for both my businesses. "
Director, MyGovindas
"We as Mygovindas have been working with Light Digital for the past year. It has been a great journey so far working directly with Varuna and her team. They have been really creative with their strategies and artworks, always available at all times and ready to support us whenever we needed it. They have gone above and beyond in terms of their deliverables. "
When someone asks their phone, “Find me the best bakery near me,” only one business gets recommended. Download this free guide to learn tested strategies that put your business in that top spot on Google and AI platforms.
Chat with us