Stop Losing Sales

Grow Smarter with AI SEO

We help eCommerce brands turn their website into a high-converting, revenue-generating machine — powered by organic AI-driven SEO. 

How We Helped
Hemani Herbals Achieve 350% Growth in Just 8 Months — Without Paid Ads

When Hemani Herbals expanded to the UAE in November 2024, they had no online visibility,
no marketing strategy, and zero sales from digital.
increase in website visits
0 %+
growth in organic searches
0 %+
boost in direct website sales
0 %+
total impressions across search engines
0 k+

All achieved with zero paid ads

Intro

When Hemani Herbals set up their new operations in the UAE in late 2024, they faced a challenge familiar to many eCommerce founders: a brand-new website with no online visibility, no sales, and no marketing plan.
That’s where we stepped in. With our AI-powered SEO and content strategy, we transformed their digital presence from just 2,000 monthly visits to over 8,500+ visits — delivering a 350% growth in under 8 months. All without any money spent on ads.

About
Hemani Herbals

Hemani Herbals are pioneers in herbal and natural products, with roots in Pakistan and a strong presence across the Middle East and North Africa. Their diverse product portfolio includes herbal teas, oils, perfumery, honey, skincare, cosmetics, and more.
As they entered the UAE market, their vision was clear: replicate their legacy success by building a recognizable digital footprint and driving eCommerce growth.

The Challenge

In November 2024, Hemani Herbals approached us with:
Their goal was clear: build brand awareness in the UAE and drive consistent online sales.

Our Solution

We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:
On-page optimization – UI improvements, keyword integration, internal linking, and image SEO

Content strategy – keyword-rich product copy, blogs, and content marketing for discoverability

Technical SEO – audits, site speed optimization, and analytics setup

Ongoing consulting – regular reporting, insights, and optimization to build long-term growth
This wasn’t just about traffic — it was about building Hemani Herbal’s brand authority and online sales funnel in the UAE market.

Our Solution

We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:

On-page optimization

UI improvements, keyword integration, internal linking, and image SEO

Content strategy

Keyword-rich product copy, blogs, and content marketing for discoverability

Technical SEO

Audits, site speed optimization, and analytics setup

Ongoing consulting

Regular reporting, insights, and optimization to build long-term growth

This wasn’t just about traffic — it was about building Hemani Herbal’s brand authority and online sales funnel in the UAE market.

Our Solution

We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:

On-page optimization

UI improvements, keyword integration, internal linking, and image SEO

Content strategy

Keyword-rich product copy, blogs, and content marketing for discoverability

Technical SEO

Audits, site speed optimization, and analytics setup

Ongoing consulting

Regular reporting, insights, and optimization to build long-term growth

This wasn’t just about traffic — it was about building Hemani Herbal’s brand authority and online sales funnel in the UAE market.

The Results

In just 8 months, our partnership delivered:

350%+ increase in monthly visits (from 2K to 8.5K+)

300%+ increase in organic search traffic

150%+ growth in direct website sales

Increased keyword rankings and visibility across competitive FMCG categories

RECOGNITION

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium ”

“Working with Varuna and Light Digital has transformed our UAE website from no sales to steady growth with great organic reach. Their team’s prompt reporting and proactive approach make all the difference”​

Zohair Hemani
Director, Hemani Group of Companies

The Takeaway

Our SEO Sales Accelerator is not just about rankings — it’s about building sustainable growth for eCommerce brands. This also goes to prove that with the right SEO strategy, eCommerce brands can grow traffic, visibility, and sales organically — even in competitive FMCG markets.
Our work with Hemani Herbals shows how the right blend of AI-powered SEO, content strategy, and technical expertise can turn a new market entry into a success story.
If you’re an eCommerce founder looking to grow traffic, sales, and brand visibility — without burning money on ads — we can help. Let’s talk!
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