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How We Helped Times Clothing Achieve 466% Growth in Non-Brand Clicks in Just 12 Months

When Times Clothing, a leading custom clothing manufacturer in Dubai, faced challenges in ranking and visibility in a highly competitive market, they turned to us for support. Within just 12 months, we delivered measurable growth in organic performance and user acquisition.
increase in new users
0 %+
Total keywords ranked grew from 6 to 48
0
22 high-value keywords reached the top 10
0
unique ‘dofollow’ backlinks created
0 +

All achieved with a strong organic search strategy and no paid campaigns.

Intro

In 2023, Times Clothing struggled with low online visibility and tough competition in the custom apparel space. Despite offering high-quality, tailored clothing solutions, their website lacked traction, and competitors dominated the top search results.

That’s where we stepped in. With a focused SEO strategy built around keyword research, content optimization, and technical improvements, we strengthened their digital presence. The result? A 466% growth in non-brand clicks and new users within a year.

About Times Clothing

Times Clothing is a leading custom clothing manufacturer and supplier in Dubai, UAE, delivering high-quality apparel tailored to reflect each brand’s unique vision. With over 25 years of experience, they combine skilled craftsmanship, ethical practices, and advanced technology to provide one-stop, cost-effective solutions for businesses and bulk orders, ensuring quality, confidentiality, and personalized branding.

The Challenge

When Times Clothing partnered with us, they faced:
  • Low visibility and rankings in a highly competitive apparel market
  • Minimal non-brand clicks and limited keyword coverage
  • Competitors dominating search results for key terms
  • Weak online presence despite strong industry experience
  • A need to drive consistent new users and establish topical authority
Their goal was clear: build a strong online footprint, surpass competitors, and generate sustainable growth in organic traffic.

Our Solution

We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:
On-page optimization – UI improvements, keyword integration, internal linking, and image SEO

Content strategy – keyword-rich product copy, blogs, and content marketing for discoverability

Technical SEO – audits, site speed optimization, and analytics setup

Ongoing consulting – regular reporting, insights, and optimization to build long-term growth
This wasn’t just about traffic — it was about building Hemani Herbal’s brand authority and online sales funnel in the UAE market.

Our Solution

We designed a holistic SEO strategy tailored to Times Clothing’s unique challenges:

Keyword Strategy

In-depth research, clustering, and page mapping to capture high-value apparel searches.

Content Optimization

Enhanced product pages and blogs with keyword-rich, industry-relevant content.

On-page Improvements

Optimized titles, meta tags, and internal linking to boost rankings and CTR.

Technical SEO

Implemented schema, canonical tags, and speed enhancements for better site performance.

Backlink Building

Secured 1200+ high-quality links to strengthen authority and visibility.

Our Solution

We designed a comprehensive AI-driven SEO strategy that covered every aspect of organic growth:

On-page optimization

UI improvements, keyword integration, internal linking, and image SEO

Content strategy

Keyword-rich product copy, blogs, and content marketing for discoverability

Technical SEO

Audits, site speed optimization, and analytics setup

Ongoing consulting

Regular reporting, insights, and optimization to build long-term growth

This wasn’t just about traffic — it was about building Hemani Herbal’s brand authority and online sales funnel in the UAE market.

The Results

In just 12 months, our SEO campaign delivered:

466%+ increase in new users

Total keywords ranked grew from 6 to 48

22 high-value keywords reached the top 10

1200+ unique ‘dofollow’ backlinks created

RECOGNITION

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“Light Digital has been more than just an SEO partner—they’ve felt like part of our team. Their genuine care, transparency, and dedication have made a real difference, and we’re grateful for the growth they’ve helped us achieve. ”​

Chirag Butra
CEO – Times Clothing

The Takeaway

Our work with Times Clothing proves that even in a highly competitive market, the right SEO strategy can deliver measurable and sustainable growth. By combining technical optimization, content enhancement, and targeted keyword strategies, we helped Times Clothing build a strong online footprint, attract new users, and outperform competitors — all through organic growth.
If you’re an eCommerce founder looking to grow traffic, sales, and brand visibility — without burning money on ads — we can help. Let’s talk!
We specialize in helping eCommerce brands
grow their online sales through Google and
AI-driven search engine optimization.

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