Why Choosing A Digital Marketing Consultant is the Right Fit For Your Business?

There are currently 9.73 million active internet users in the UAE (98.98%) whereas the average daily time spent using the internet on mobile devices is 3h 55m. This shows that the digital space is integral for every business and thus cannot be ignored. A business without a digital presence is bound to get lost in today’s environment. Here is how an experienced digital marketing consultant in Dubai can help:

1. Create a thorough Marketing Strategy for your brand
   A digital marketing consultant will help put a detailed and actionable digital marketing strategy based on your business objectives and a detailed SWOT Analysis. Audience personas, PESTEL analysis, and competitor analysis will also play a key role in helping guide your marketing strategy. A digital marketing consultant will optimize and select platforms that will give you the best Return On Investment (ROI). Establishing KPIs (Key Performance Indicators) is essential to business growth. We will outline growth and measurable strategy for your business based on a system of SMART goals and activities which will help carve out a niche for your business and separate it from the competition.
2. Capitalise on the power of your Brand
   A brand is a differentiating factor between a competitor and your organization. Brand positioning is especially important as it indicates whether a customer will prioritize buying your brand over a competitor. As a digital marketing consultant, we will ensure that your brand is crafted and promoted in an accurate way promoting sales for your brand.
3. Project Management
   Many times, a business will end up stuck in tunnel vision and will lose sight of the overall big picture. As a digital marketing consultant, we will offer a fresh, outsiders’ perspective on your business and will allow a fresh influx of ideas. A marketing consultant can be brought on by project by project basis or a short/long term basis and can help revitalize your business. Business consultants can help train your staff, working with them on content planning and project execution.
4. Monitor progress and accountability
   It is important to have a well-crafted customer acquisition and project execution plan. A digital marketing consultant will ensure that the plan is suited to your business needs and will train your staff to match the criteria of the project at hand.
5. Project Optimization
   Marketing consultants help you optimize your team for the duration of your marketing campaign but also act as an accountability partner during that duration. After training your staff, the marketing consultant will be on hand to ensure that the training was effective and all SOPs are being followed.

So there you have it, some reasons why a digital marketing consultancy service can be the right fit for your business. We here at the Light Digital, Digital Agency Dubai aim to offer a turnkey solution to all your digital marketing consultant needs. Get in touch to learn how we can help you optimize your brand with a dedicated digital strategist consultant.