On June 27, 2020
Did you know that an effective LinkedIn Business Page can help you get clients as well as talent? Do you have a LinkedIn Business Page which isn’t quite working well for you? If you are still undecided about how to go about representing yourself on the platform, this blog post will help you take a step in the right direction.
Whether in the UAE or anywhere else, a business page on LinkedIn presents a fantastic opportunity to not only solidify your brand image but also to attract competent talent. Maintaining an active and engaging online presence here can help your business establish yourself as a credible product/service provider as well as a preferred employer.
Here are ways to optimize your LinkedIn Business Page for an impactful presence.
- Use impactful profile images
Although LinkedIn is not perceived as an image-centric platform, your profile image is the first thing that people searching for your LinkedIn profile notice. Make a great impression with your company in a 400×400 pixel png format. Ideally, resizing a high definition image of your logo will work perfectly.
Next comes the profile banner. A catchy, yet relevant banner in 1536×768 pixel size can help improve your branding efforts by capturing the visitor’s attention.
- Customize your URL
Uniform Resource Locator or URL is the company’s address and it should be as unique as your company. As enthralling as it may be, the URL cannot be exactly as the company name. Play with it a little and make it click-worthy! Also, it is a good idea to avoid going overboard lest you risk misleading the potential visitors.
- Write an effective headline and compelling content
Your ‘About Us’ content should cover 6 basic questions without being wordy. Who are you? Where are you based? What is your offering? What are your values? What is your brand voice? And, what are the contact coordinates?
Keep the content crisp and to the point, describing accurately the service or product offerings of the company. Remember to keep it light and use keywords wisely!
- Know about your audience (B2B or B2C)
LinkedIn helps you expand your reach to the target audience for generating leads, driving website traffic as well as building brand awareness. Aligning your page activities and content messages to make them more engaging for your B2B and B2C audience is the driving force here. Find out what clicks with them and then offer what they are looking for.
- Invite your connections to follow your page
The easiest way to enhance the reach of your LinkedIn page is to increase the number of followers. Start from your own network. Go all out and spread the word about yourself. Invite your connections to follow your page and you will become popular with their networks as well as catch the eye of anyone who visits their profile.
- Ask your employees to add their association
What better way to establish yourself as a preferred employer than to get your employees to vouch for you!? Ask your employees to select the company page link while updating their employment on the LinkedIn profile. The online presence and credibility of your employees add to your brand image.
- Post consistently
Linkedin publishes reports which show the peak traffic hours on the platform. The easiest way to engage people is then to post consistently following the patterns. Posting consistently increases your visibility and keeps people interested. While you are at it, remember to pay attention to the shared link and shared video thumbnails, if they look good, they are click-worthy.
- Build a career page
Your business career page on LinkedIn can really speak about your workplace and your ideal candidate. Career banner image is the largest image space on your company page which should be properly utilized with a truly engaging image. Use videos, upload employee testimonials, and tag them, display the potential of your employees; this page gives space for a lot of creativity.
So we hope the above tips have helped you get a better understanding of points that could make a successful LinkedIn business page. As a leading Social Media Marketing agency in Dubai, we support clients to curate content and full-fledged manage this, so there less for you to worry about. Get in touch here.