In the modern-day digital landscape, successful businesses need an impressionable online presence. That being said… no matter how great your website, it wouldn’t get as many hits as you would like if it isn’t ‘out there’! SEO helps make your website fast, robust, user-friendly and easy to find; getting higher ranking in search engines.
Let’s see what SEO is!
Search Engine Optimization or SEO as it is popularly known refers to the process of managing website content including keywords, images and texts to optimize for search engines like Google, Yahoo & Bing. SEO techniques can help rank the website better and direct more traffic from various sources to the website.
Crawling, indexing, processing, and retrieving results are a couple of technical activities that are a part of the SEO process, but you can leave that for the experts
How exactly does SEO work?
“Google only loves you when everyone else loves you first.” – Wendy Piersall
For millions of us today, Google is as important as breathing! Research says that. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
Your business would have a target market and audience on the internet. So first it is important to figure that out so that you can attract them by creating and publishing relevant content that focuses on topics related to your business.
Once people visit your website via Google, you must know how to engage with them by giving them what they are looking for. If you have what they are looking for and they can find you easily, the customers will stick with you! Simple
5 ways SEO leverages your business online
Establishes business credibility
A brand that offers quality products backed by valuable information can build trust easily. If you are able to do this with all your digital portals together, you are already being credible!
An engaging website with an amazing user experience that is easily discoverable, always, goes a long way to keep up the customer’s trust in the brand.
Boosts inbound traffic
We know Google is intelligent… It can tell when the people are on your page and whether or not they are liking it! The availability of relevant information with fewer clicks is what people like and it is what helps in increasing website ranking.
Once your website ranking improves, more traffic gets diverted to your web pages.
Fetches more business referrals
SEO makes you visible to not only customers but also to other businesses. Businesses which might be complementary to yours can help you get referrals to increase your customer-base. It increases your chances of partnering with such businesses for better growth.
Better SEO equals higher conversion rate
SEO opens your website to the possibility of better Google ranking making you easily discoverable to users. If your website has Engaging content genuine customers will not hesitate to take action (like add to cart, shop now, etc.) which increases your conversion rates by converting potential visitors into customers.
Earns one of the best ROI
Sources state that marketers believe SEO is 70 times more effective than PPC.
SEO tightly knits together your efforts on social media platforms and your website, increasing your visibility through customer touch points. The more you are seen, the more often your website gets visited!
“Best” + “right now” mobile queries have grown by over 125% in the last two years whereas “Where to buy” + “near me” mobile queries have grown by over 200%. Right Message at the right time generates your SEO ROI.
This blog post may have given you some insight into why you should employ SEO help for your website. While the “Why SEO” question is adequately answered here, the “How to implement” would need expertise. You can absolutely be confident with your SEO journey when you work with our expert team. Contact Light Digital to get started. We do not only help you get started but also audit your site and customize SEO strategy for your business from time to time for higher gains in the long term.