On June 1, 2020
Digital Marketing, Trends
Strolling into 2020 has not been easy for businesses worldwide. With the COVID-19 declared as pandemic in the early months and the economic meltdown thereafter, things look bleak at the moment.
And it is also true that as a race, we humans have the innate ability to adapt to things and situations.
World-over, COVID19 seems to have stirred up a domino-effect which has resulted in the current situation of lockdown in several countries. Self-quarantine and restricted living have become the way of life with decline in store visits.
That being said, the digital landscape is the saving grace for the otherwise troubled global economy in these tough times. The players who have been online for a while now have found it easy to stay afloat, taking minimal hits. From perishables to fast moving goods, everything that can be found online is all available to fulfill the needs of the quarantined.
If you deal in products and services which can be put to good use to sustain the day-to-day living, now, is the time to take your business online!
Here are 5 reasons why:
Online means available:
If you are online, it means you are in business. The world has increasingly become dependent on the internet for meeting all needs. Hence, online presence is not an option anymore but a mandate. Whether you are in business with your products or services, online corporate presence ensures that your business will be taken seriously! A neat, easily accessible website is the first step to uplifting your brand image.
Quarantine means more people spending more time online:
Past few weeks have seen a surge in digital traffic as well as digital media consumption. Social distancing in real world has brought people closer online. This means that there are more potential customers online and to engage them, you’ve got to be where your customers are.
Variety in customer touch-point:
If your business is online, your USP can pop-up to different people, over-and-over, at multiple platforms and in varied forms. You can use various marketing tools to not only sell but also to up-sell your products and services. The advancement in technology also helps you redirect your customers from an ad to your site for a purchase, all on just a click. Easy access for them, easy sale for you!
Low start-up cost:
Now more than ever, there are technologies and tools in the market which help you set up your online store at nominal costs. Even partnering with mega e-commerce players requires very low budget. By strategically placing yourselves, digitally, you can get comparatively high ROI.
Wider reach (Globally and round the clock):
Thanks to internet, the whole world can become your playground. If you are positioned online, you stand a better chance at being available 24X7 and being able to cater to more people worldwide.
Although the lockdown is unfortunate, it just maybe the opportune moment to make the best use of online platforms. The B2B and B2C sales on digital platforms are going to see an all-time high and this is a chance which you shouldn’t miss. Take your business online now! Connect with us at email@example.com to find the tailor-made solutions for your strong online presence.