Digital Transformations are changing the landscape

A new project brings with itself a new chance of growth, a chance to forge a new path whilst also allowing us the chance to double down on our existing business strategies. It is easy to become overwhelmed with new projects, client requirements, and deadlines, however, there are a few core principles that can be followed to ensure that we stay on track and productive!

Revisit Social Media
Social Media Marketing is unavoidable for any business today. The quality of your posts is more important than the quantity. Ensure that there is engagement with your posts and eventually start filtering out the type of content which does well with your audience. This practice will help you to curate content better suited to your viewers and drive traction of your socials

Experiment
2021 is another digital year! Thus, it is time to experiment with new copy, new ideas, and new online campaigns. Experimenting will allow you to engage with your current audience as well as attract a new audience to your product or service. For example, if you operate a small bakery and now start posting your ingredients as well as product images, you attract a whole new audience interested in seeing how you bake your mouth-watering cakes!

Data data data
Data should play a significant role in your marketing decisions. Well researched data and in-depth data will not only allow you to better understand your customers and their behavior but curate content to match their personality traits. Capturing data online from different sources will allow you to make informed decisions and ensure your content reaches the right audience online. The analytics will help you guide at the right time for eg; Sunday, 12 pm.

Re-engage
The AIDA (Attention, Interest, Desire, Action) shows us the customer journey. Often the customer will take a journey with us but ditch us right before we reach our destination! It is time to re-engage and revisit those customers as there are valuable leads for your business. Ensure that your website has a well-planned flow and multiple call-to-action to capture interests.

Newer, Smarter goals
It is important to set goals for a project, however, it is important that these goals are SMART (specific, measurable, achievable, relevant, time-bound) as following this method ensures that they can be achieved in a realistic manner.

So there you have it, a few steps to help you manage your time and projects effectively. We here at Light Digital are a full-fledged Digital Marketing Agency, offering a turnkey solution to all your marketing and advertising needs. If you need help with your digital marketing planning, we are here for you. For a website design company, SEO and social media management Dubai, Saudi Arabia, Oman, and Kuwait, get in touch with Light Digital Team: https://lightdigital.ae/