Digital Sales is the new normal and we can help!

The world has seen a sea of change after the COVID-19 outbreak. From social distancing becoming a common practice to the firms making work from home mandatory, people are finding more creative ways to spend time indoors productively. The confinement has resulted in an ever-increasing trend of people taking the online route to doing everything from working to shopping and even socialising.

If you have been looking for the right time to influence the world, there has never been a more opportune moment to be present in the digital landscape than now. The world has moved online and if you are one among the wired crowd, you are bound to be noticed.

Wondering how to move your business from all-touch to all-tech? Here is all that you need to know to make digital sales your ‘new’ normal!

What is Digital sales?

Basically, when you’re making a sale through the digital media without actually having real face-to-face contact with the customer or a business, it is digital selling. You use social media platforms as well as a variety of other digital tools and processes to sell and drive the revenue.

Digital marketing helps reach the customers in the online market space through the use of the internet, mobile devices, search engines, social media, ads in a video game, or even via a smartphone app. And, the best part is that you can get an understanding of how customers behave and customize your digital marketing strategies to make them more effective. It increases your online visibility and helps you sell better.

How can you sell online effectively?

There is enough and more statistical evidence to prove that digital selling is super effective. Consider this:

• 75% of people using social media outsell their peers
• Over 75% of people are shopping online at least once a month
• 43% of global shoppers research products online via social networks
• 86% of women use social media for purchasing advice
• E-commerce will make up 22% of global retail sales by 2023

Digital marketing helps you be ‘out there’ in the online landscape with more information about how your products and services are just what people need! The most effective sales are made when you stay connected with potential customers and influence their purchase decision with the right information at the right time.

Now more than ever, people are turning to digital mediums to shop for everything from essentials to luxury commodities. With social distancing and quarantine becoming the new norm in the past few months, people who were skeptical about making e-commerce purchases are also relying heavily on online shopping. If your brand is present online and is able to engage the customers, you are in the best position to make the most of this surge in the digital market. This gives you the edge over your competition to present your potential customers with a solution that they can’t refuse!

Whether you want to start your journey in digital sales or to make it better, we can help! Explore our services and let us ease into the world of digital sales smoothly, connect with us at contact@lightdigital.ae