A website is more than just the digital address of a company.
A lot of work goes into the launch of a successful website. However, as the famous saying goes, a work well begun is only half done. Not enough attention is paid to maintain and often rejuvenate a website, which is unfortunate because your website is what creates the first impression on your stakeholders.
A website, like a car, needs intermittent maintenance, lest it becomes less efficient. So, when a car gives you a starting trouble, you know it is time for servicing; but how do you know that your website needs a facelift for better performance?
Here are 5 sure shot signs which indicate that your website could use a makeover.
1. It looks outdated:
Website design has evolved in the past few years to suit the behavioural patterns of the visitors. The focus has shifted from entertaining websites to websites that look clean and are easy to navigate. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
So if your website is cumbersome, has too much information crammed in a page, or it still reflects an older copyright date, or it just looks outdated, you are due for a website makeover.
2. It isn’t responsive on mobile
The days of browsing on a PC are long gone. With smartphones bringing the comfort of technology at fingertips (literally), everyone is more attracted by the easy access to information. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. So, if your website lacks the responsiveness to different portable screens like a mobile or a tablet, it might be a huge turn off for your prospects. The best way to combat this problem is to go for a layout that looks as good or better on mobile devices.
3. It is slow
According to KISSmetrics, 47% of Users expect a maximum of 2 seconds of loading time for an average website.
Now that we have been talking so much about websites creating the first impression, it might be tempting to spruce up your new design with tonnes of pictures and attractive information. However, high-resolution images and information clutter have a direct impact on website effectiveness.
A slow loading time does not only affect the user behaviour, but it also tends to affect your SEO.
If your website is slow, it may be a clear sign to re-design.
4. Your Search Engine Ranking is low
Experiencing low Search Engine Rankings?
SEO stats for 2020 say that 93% of online experiences begin with search engines. Websites that are currently doing well are the ones that have original, high-quality content. If your website content does not follow the current SEO trends and it isn’t doing well in organic searches, your website might be due for an overhaul.
5. Lead generation or sales is poor
This is one of the biggest reasons for having a website in the first place!
Apart from creating the first impression of your business, it serves 2 major purposes; being your full-time brand ambassador and a full-time business developer.
A website with beautifully designed information and clear call-to-action is likely to offer a great user experience leading to more time spend on your website and higher conversion rates. If your website is not proving efficient in this area, it is time to give it a makeover.
At Light Digital, we stay abreast of the latest design and SEO trends which can optimise your website. Our team of experts invests time to understand your expectations to help you create a better, user-friendly and conversion-driven website. If you already have a website, sign up to our Annual Maintenance Contract (AMC) for a cost-effective way to keep your site up-to-date, fresh and effective at all times. For more details about our services, contact us at email@example.com or call on +971 58 150 8899.